Allemaal naar Nagoya, NGO ftw
Joke Schauvliege, minister of environment, nature & culture was going to Nagoya (Japan) to attend the biodiversity congress. WWF wanted to support her by making a virtual fun petition. Together with Ogilvy Brussels we came up with this idea of making a virtual flight to Nagoya. The project is an example of how to use and integrate social media in order to generate traffic.